Happy mid January to everyone!

As the healthiest month of the year continues, we thought it was appropriate to share with you some thoughts from Chloe, co-founder of The Lanby.

The Lanby is a concierge primary care practice in NYC that seamlessly integrates medicine, wellness, and care coordination under one roof. Their multidisciplinary team—including MDs, PAs, and RDs trained in Integrative and Functional Medicine—works collaboratively to deliver proactive, holistic care designed to help you live better, longer. The Membership includes a dedicated 5-person Care Team, an 80-minute annual baseline assessment, quarterly preventative visits, access to functional lab panels & diagnostics, chat messaging, expedited access to top specialists, and more. The Lanby also offers an a la carte service nationally, Just The Labs, which provides access to their functional lab panels and includes a 45-min consultation with their Clinician and Registered Dietitian.

THE LANBY

When I met Chloe, we immediately connected on our view of the world, health, and wellness. From there, I was very curious to ask her a few questions about how she came about to start her incredible business, how she manages start-up life and motherhood, and what her ideas regarding flavor, discovery, and wellness are. Enjoy!

Could you tell us about how The Lanby came about?

The Lanby was born through my personal experiences navigating our healthcare system. When I was diagnosed with stage 2 breast cancer at 23, I followed my doctors' advice without question. Over time, as I explored the power of functional medicine and wellness, I discovered significant limitations in traditional care—my doctors lacked the time and tools to address essential questions about nutrition and longevity. My fertility journey brought to light similar challenges: fragmented, reactive care and a lack of personalized guidance.

These experiences revealed systemic flaws within primary care, and healthcare more broadly. I founded The Lanby to realign incentives between physicians and patients and deliver a proactive, integrative approach to primary care.

Does The Lanby provide nutrition care? If so, how?

Yes, nutrition is a cornerstone of our model. It goes hand in hand with prevention.

Our members work with a dedicated Care Team, including a Physician and a Wellness Advisor (Registered Dietician), to receive personalized guidance on nutrition, sleep, fitness, mental health, and supplements. Recommendations are tailored to their lab results, family history, and wellness goals, to ensure that nutrient profiles are customized for ideal health outcomes. This level of personalization is rare in traditional medicine, but essential to our care model.

What about you: What do you love to eat? Do you cook?

I’ve always loved to eat, but cooking only became a passion after my cancer diagnosis. To balance health with the pleasure of eating, I learned to cook using tons of vegetables and spices. Over time, eating healthy was not just easy, but a preference. My mother’s Persian and French-inspired cooking gave me an early appreciation for a varied palate. She also loved to bake, and my sweet tooth inspired me to find creative ways to make healthy desserts (I’m well known for my cookie and banana bread recipes). While I usually love anything with spices, I’ll opt for a simple, but vegetable-forward chicken soup when I’m sick. Comfort food, to me, is the nourishing meals I prepare at home, with some type of international twist: Miso roasted salmon with broccoli, coconut curry with chicken and vegetables, or beef burgers with tahini and pine nuts.

Are you methodical about the way you eat?

I focus on balance, ensuring every meal includes vegetables, protein, and healthy fats. I don’t count calories, but I pay attention to macronutrient intake (i.e. total grams of protein per day). I also monitor any deficiencies with quarterly labs and adjust my diet and supplements accordingly.

What are some of your favorite restaurants and cuisines in New York?

Being kosher limits my protein choices to fish when dining out, but fortunately I love seafood. Italian, Greek, Indian, Mexican and Asian cuisines are all favorites because they offer healthy, flavorful, fish and veggies options.

What advice would you give to someone looking for a doctor?

If you can, ask them to share their lab panels. Most primary care doctors only test about 25 biomarkers in an annual physical, which barely scratches the surface of your overall health. I would also ask about their reference ranges. Do they simply go by what Labcorp defines as “normal”? Lab testing facilities define 'normal' ranges based on where 90% of the U.S. population falls—a standard that’s often far from optimal health. Comprehensive testing shows whether a doctor is committed to uncovering root causes and being proactive about your long-term health. On the flip side, I would also be cautious of doctors who over-rely on supplements; many deficiencies can be addressed through diet and lifestyle changes alone. If a doctor sells supplements directly, consider whether their financial incentives are aligned with yours.

Are there any common nutrition misconceptions you’ve encountered?

One of the biggest misconceptions is intermittent fasting for women. While its cellular benefits have anti-aging benefits, it can negatively impact hormones, especially for women with high-stress lifestyles. I’ve since adjusted my routine to better support my hormone production. I typically:

• Avoid coffee on an empty stomach to minimize cortisol spikes.
• Eat a high-protein breakfast within two hours of waking to stabilize blood sugar and energy.
• Stay hydrated with ~3L of water daily, supplementing with electrolytes as needed.
• Exercise 5-6 days a week with a mix of pilates, HIIT, and strength training.
• Eat 90 grams of (mostly animal) protein a day.

Recently you attended a Laroot talk on wellness and beauty. What topic stood out to you?

What always stands out at wellness events is how overwhelmed people feel when they realize just how nuanced the wellness industry is—and how much misinformation exists. Topics like microplastics, toxins in beauty products, protein requirements, the risks of intermittent fasting, and the role of wellness in fertility can be confusing. This is what motivates me to use The Lanby as a platform to educate and simplify wellness for people.

Think of your perfect day that optimizes productivity and wellness practices. What is that day like?

My perfect day would have to take place in Aspen, Colorado, sometime in the summer:

• 6am: 35-minute pilates workout at home.
• 7am - 9am: Breakfast with my kids and a walk with them on the mountain.
• 9am - 12pm: Consult calls with prospective members and partnership meetings.
• 12pm - 1:30pm: 1.5-hour hike.
• 1:30pm: Lunch with family outside.
• 2pm - 4:30pm: Internal team meetings
• 4:30pm - 7pm: Activity with my kids
• 7pm: Home cooked dinner, followed by tea and a 20-minute walk.
• 9pm: Read in bed with my phone put away.
• 9:45pm: Lights out.

What are some of your favorite apps, especially those related to food and wellness?

• Loftie: My alarm clock app.
• Garmin: Tracks my body battery and sleep quality.
• Soto and Obe: My go-to exercise apps.
• Infatuation: For restaurant recommendations.

What was the last thing you read that inspired you?

Traction, a business book about leading and running your business effectively. It’s packed with actionable strategies that have inspired me to think differently about growth and operations.

If there are any podcasts you listen to, which do you recommend?

I highly recommend Lenny’s Podcast. While it focuses on tech and software businesses, the insights on product development, company culture, talent, and growth are incredibly applicable to our work at The Lanby.

If you're interested in learning how The Lanby can help you with your health and wellness goals, book a consult call with their membership experience team here.